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Over 5.2 billion people are using social media – and that number is expected to increase to 6.35 billion in 2025. No matter whether you’re a B2C or B2B company, numbers like these show that social media is a powerful tool. Through social media marketing, we help our clients maximize their online presence. Pluspoint Digital is one of the Top Social Media Marketing Agency in Dubai, approach here to improve your business shortly.

How Social Media Marketing Can Help Small Businesses

Your business can generate leads by utilizing social media platforms like Instagram, Facebook, Linkedin, and Twitter. It is possible to stay competitive by taking advantage of these platforms, which give you access to customers and allow you to keep an eye on the competition. 

The professional networking site LinkedIn provides you with an opportunity to promote your brand, business, and network with experts.

Your first step in social media marketing

If you want to establish an online presence, we can help you understand where to start. 

It is important to set goals first. If you join a social media platform, analyze the customer’s engaging section and work for it. 

Is your goal to improve brand awareness and sales? Social media presence is driven by goals, so be specific. 

Your campaign will be more successful if you choose the right platform. A safe bet for small business owners is to utilize Facebook, which has 5.2 billion monthly active users by June 2023. 

It’s essential to have a YouTube presence if you’re sharing videos, and Instagram could be a good choice for visual content. Make sure you are targeting correctly. 

Paid and organic social media: what are they?

You’ll find two types of social media content as you develop your social media presence: organic and paid. 

Add Media

By using organic social media, you can share photos, videos, and stories for free. You will be able to get more customers and people who follow your hashtags through organic reach.

Organic social media permits you to:

  • Connect with your customers easily
  • Improve brand awareness

Paid Social Media

You can reach potential customers through sponsored posts and ads. Selecting a Demographic target helps to increase traffic and sales conversions. Check out the Best Social Media Agency Dubai for effective results.

To compete on Facebook, small businesses might consider creating Facebook ads, as Facebook’s algorithms favor posts from non-business accounts.

Use of Paid Social Media Campaign:

  • Enhance your brand’s visibility
  • Generate new leads
  • Reach people you wouldn’t be able to reach organically
  • Attract followers
  • Promote your products and deals
  • When your ads are placed at the right time, you can convert more people into customers

Marketing your business through organic and paid social media

Both organic and paid social media can be used to promote your small business effectively. Our social media tips can help you get started:

  • Using hashtags can be helpful

It is not necessary to pay for every promotional post. Your marketing campaigns can benefit from hashtags, as well as likes, retweets, and followers. Your brand and products could benefit from it.

  • Enhance organic content

The Facebook platform allows you to display your best-performing posts (an indication of how people are engaging in your content). The results can be seen quickly without creating an ad.

  • Make sure you are targeting the right audience

Advertising works when it reaches the right demographics and conveys the right message. Target your ads according to their age, location, hobbies, education, etc., which helps to engage with your post and to buy the products easily.

  • Add Media

Make sure your post contains an image and video with text. Visual appeal is a key to attracting attention from your audience.

  • Implement analytics tools

When you analyze the data about your posts, you can figure out which ones are performing well and which ones aren’t – and where you should spend your time, energy, and resources. 

In this sense, Facebook Pixels are useful since they provide you with information about your viewers and whenever people take an action, such as buying a product.


Business owners are always striving to improve their brand’s visibility and get their business in front of more people. You can accomplish this through social media, which helps engage people more. Get in touch with Top Social Media Agencies in Dubai, if you need any assistance with improving your business for effective results. We will handle everything. 

Traffic to your website and sales leads can also be increased via social media. You don’t want to miss out on this huge market with more than 5.2 billion social media users worldwide.

You can promote your small business online with our digital marketing agency. Enquire Today for more. 

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