A lot has changed in marketing in recent years, and Google Ads has been a key player in this transformation. In the past, Google Adwords was shortly called Google Ad, which was a Pay Per Click (PPC) platform for advertising to small businesses. Google Ads offers an unmatched opportunity to reach your goals by advertising. Explore Why Google Ads are important and check out Top Advertising Agencies in Dubai to know interesting facts about Google Ads.
How do Google Ads work?
Most of the time, Google search results for a company's landing page are not just organic, but Google Adwords results as well. Google Ads allow companies to buy space on Google Search and Maps to display ads to customers searching for relevant terms. A company can set a maximum ad-spend limit and target audiences globally or locally for a monthly ad campaign. This tool is really helpful to target audiences. Your campaign will be monitored via measurable metrics, such as website clicks.
Google Adwords Types
Search Campaign
There is nothing more straightforward than search campaigns. Search campaigns on Google are ads that are placed at the top of search results and can be viewed by people searching for specific queries. A brand or marketer creates text ads based on the keywords they hope to be found for when creating a search campaign.
Display Campaign
Using Google's extensive website partner network, the Display Network displays ads on websites across the web. There are various ways in which your business's ad can appear in the sidebar, at or top of the page, etc. As well to Gmail, Google has added the capability to display ads within its mobile apps.
Businesses can benefit from display ads in many ways. With Google in partnership with millions of websites, your ads are sure to reach the widest audience possible, ensuring maximum exposure for your business. Furthermore, display ads can be formatted and styled in a variety of ways, which allows A/B testing. It is possible to format ads as video, text, and images.
App Campaign
The Display Network includes app ads, but they can target specific audiences. These apps create ads for you by generating your text and assets. It combines these variations to find the best combination and provides good results as well. It also helps to promote your apps using Google Apps campaigns across all of Google's largest properties, such as Google Display Network, YouTube, Google Search, and more.
Is it a good idea to use them in my business?
It's definitely a good idea for businesses. Using Google Ads on both mobile and desktop devices is one of the best ways to drive targeted traffic to your business. With the right campaign, businesses can increase website traffic and in-store traffic. Pluspoint Digital is the Best PPC Agency in Dubai, approach here to improve your business in a short span of time.
Google Ads data can also be analyzed and improved over time to help businesses reach more people. You can tailor ads to fit any budget and stop or pause spending at any time, regardless of the size of your business.
Google Ads is used by hundreds of businesses to market their products, so companies need to develop campaigns to compete with their competitors. Below are listed some benefits of using Google Ads for your business.
We can help you learn more about Google Ads and how it can help your business. Request a call with us today!
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