Al Sekoun Technical Services, a trusted home improvement and maintenance provider in Dubai, aimed to scale bookings for its residential and commercial painting services through targeted Google Ads campaigns. Previous campaigns faced budget limitations and reduced visibility, resulting in inconsistent performance. Over one month, we optimized budget allocation, refined keyword targeting to capture high-intent searchers, and improved ad copy to emphasize service quality, on-time completion, and professional expertise. The outcome: 135 qualified leads, a 43.27% conversion rate, and a cost per lead of AED 45.12, proving consistent ROI growth in a competitive home services market.
Conversion rate reached.
Cost per lead optimized.
A total of qualified leads were generated within one month.
landing page views during the 2-month campaign.
The campaign aimed to increase qualified leads and bookings for Al Sekoun’s painting services in Dubai. Key goals included improving conversion rate, reducing cost per lead, and reaching homeowners actively seeking reliable, professional painting services.
Campaigns were previously limited by budget, restricting reach and impression share. High competition in the home services market elevated CPCs and reduced visibility. Ensuring lead quality—avoiding price-focused or non-serious inquiries—was also a major challenge in maximizing ROI.
We adjusted budgets to overcome delivery limitations and enhance visibility for high-performing ad groups. Keywords were refined to focus on high-intent terms like “villa painting Dubai” and “professional painters near me,” while negative keywords filtered out low-quality traffic. Ad copy was rewritten to stress trust factors—licensed professionals, free estimates, and quality assurance—and landing pages were optimized for fast loading and clear conversion flow, improving overall user experience.
Proven performance and optimisation $10K+ ad spend in 90 days 5+ Certified Specialists