Al Sekoun Al Hadi (ASAH Painting) is a professional painting service offering residential and commercial painting solutions across the UAE. Their services include interior and exterior painting, residential and commercial projects, and before-and-after transformations that showcase their quality craftsmanship. Pluspoint Digital managed their Social Media Marketing (SMM) campaigns to boost brand visibility, engagement, and lead generation through visually appealing creatives on Instagram and Facebook.
Develop and execute a targeted social media strategy for ASAH Painting to generate qualified leads, enhance brand recognition, and engage potential customers through high-quality visual content and before-and-after project showcases
ASAH Painting operated in a highly competitive market where advertising costs were elevated due to aggressive competition. The initial campaigns attracted low-intent users, impacting ROI and lead quality. In addition, maintaining engagement required consistent updates with fresh and creative content to prevent ad fatigue and sustain audience interest.
A comprehensive digital marketing strategy was implemented to position ASAH Painting as a trusted and professional service provider. High-quality posters, videos, and before-and-after project visuals were created to capture audience attention. Facebook and Instagram campaigns were strategically targeted toward homeowners and businesses within the service region. Regular competitor analysis helped refine targeting, ad copy, and bidding strategies, while ongoing performance monitoring optimized results, reduced CPC, and improved overall lead quality