Al Shifa Al Khaleeji Medical Center in Sharjah wanted to increase appointments for its Dental Crown and Root Canal services through Google Ads. The campaign’s goal was to attract patients actively searching for dental treatments while maintaining strong cost efficiency and lead quality. By refining keyword targeting, adjusting budgets, and crafting conversion-focused ad messaging, we generated 68 qualified leads in one month at a cost per lead of AED 33.27 and an impressive 25.56% conversion rate, showcasing a strong balance of volume and quality.
Qualified leads generated in one month.
Cost per lead, reduced by 25%.
Conversion rate improvement.
Landing page views during the 2-month campaign.
The campaign aimed to drive more dental consultations and bookings for high-value treatments like crowns and root canals. The focus was on improving lead quality, lowering acquisition costs, and ensuring patients reached were genuinely interested in booking appointments.
Previous campaigns faced limited visibility due to lower daily budgets, leading to reduced impression share. The high competition within the Sharjah dental market raised CPCs and made cost control challenging. Additionally, the clinic needed to avoid general inquiries and attract only treatment-ready patients for specialized dental services.
We rebuilt the campaign structure with targeted keywords such as “dental crown clinic Sharjah” and “root canal specialist near me” to improve search relevance. Ad copy was optimized to emphasize trusted dentists, advanced treatment, and affordable pricing. Negative keywords were applied to filter non-treatment searches. The daily budget was adjusted for sustained visibility, while landing pages were refined for faster load times and clear call-to-action forms, improving the overall booking experience.