Gemaee

The campaign’s primary goal was to drive qualified traffic to Gemaee’s e-commerce store for pre-owned luxury bags, watches, and jewelry across the UAE. We aimed to increase sales of high-ticket items while maintaining a strong return on ad spend. A key focus was on strengthening buyer confidence by highlighting Gemaee’s commitment to authenticity, which is essential to converting cautious luxury shoppers in the resale space.

The campaign faced several challenges within the competitive luxury fashion category, where high CPCs and aggressive competition made profitability difficult. The existing Shopping feed lacked detailed brand, model, and condition keywords, resulting in limited visibility and reduced relevance. Ads were also attracting low-intent bargain seekers rather than genuine luxury buyers. Additionally, potential customers hesitated to purchase due to common concerns about authenticity and resale value—two critical trust factors in the pre-owned luxury market.

To address these challenges, we rebuilt the Shopping feed with optimized titles that combined brand, model, material, and condition to improve search precision and visibility. Custom labels were used to segment campaigns by brand and price tiers, ensuring tailored strategies for top-performing categories like Hermès, Chanel, and Louis Vuitton. Negative keywords such as “replica,” “cheap,” and “fake” were implemented to eliminate irrelevant clicks and focus on premium traffic. Alongside this, Performance Max campaigns were launched to capture high-intent luxury shoppers across Search, Display, and YouTube. The ad messaging emphasized Gemaee’s lifetime authenticity guarantee, certification process, and premium customer service—building trust and driving conversions effectively.