Grand Laundry Hub is a premium laundry and dry-cleaning service provider based in Abu Dhabi. They specialize in laundry and dry-cleaning services, express delivery and pickup, household and specialty fabric care, as well as both individual and corporate laundry solutions. The campaign aimed to build strong brand visibility in Abu Dhabi, generate qualified leads, and engage with both Arabic and English-speaking audiences through localized and creative social media marketing.
Develop a targeted social media strategy to drive new customer acquisition for Grand Laundry Hub by highlighting convenience, premium service quality, and express delivery options. The focus was to enhance brand awareness, establish trust in a competitive market, and engage bilingual audiences with relevant and relatable content.
The campaign needed to address a bilingual audience, requiring communication in both Arabic and English to effectively connect with diverse customers. Grand Laundry Hub also faced strong competition from established local laundry brands with an existing digital presence. Additionally, there was a need to clearly communicate the variety of services and special offers, including pickup, delivery, and premium care, to increase customer understanding and conversions.
A comprehensive digital marketing strategy was implemented focusing on bilingual communication and localized engagement. Ads were created and launched in both Arabic and English to reach a wider audience. The content strategy included regular posting of engaging videos, stories, and posters highlighting offers, premium services, and convenience features. Offer-based campaigns promoted discounts, first-time user deals, and seasonal promotions, while service-specific campaigns showcased express pickup and premium care. Engagement campaigns with interactive content and professional, consistent branding helped strengthen audience connection and brand recall.
Proven performance and optimisation $10K+ ad spend in 90 days 5+ Certified Specialists