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Gummy Bear Nursery

Inspiring Curiosity and Creativity in Every Little Learner

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Overview

Gummy Bear Nursery is a Dubai-based early learning center following the British EYFS curriculum, offering a nurturing and play-based environment for children aged 1 to 5 years. Located in JLT and IMPZ, the nursery focuses on holistic child development through creative learning, music, art, and yoga activities. With a strong emphasis on safety, personalized care, and emotional growth, Gummy Bear Nursery provides flexible programs designed for working parents, ensuring each child builds confidence, curiosity, and a love for learning in a supportive and engaging setting.

Key Results

15%

Year-over-year increase in organic traffic

46.22%

Year-over-year increase in new users through organic traffic

25%

Increase in click through rate

33%

Increase in desktop 95.63% traffic and 39% Increase from mobile

15.3%

Increase in UAE-based organic traffic

5.2%

Increase in average time spent on page

10%

Increase in website impressions

34%

Increase in website clicks

Inspiring Curiosity and Creativity in Every Little Learner

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Objectives

Enhance organic visibility and keyword rankings to drive parent inquiries and strengthen Gummy Bear Nursery’s online presence in Dubai’s early childhood education sector.

Challenges

Gummy Bear Nursery had a limited SEO foundation with low keyword visibility and minimal content targeting parents searching for nurseries in Dubai. The website faced technical SEO issues that affected indexing, site speed, and crawl efficiency, leading to lower search performance. Additionally, the nursery operates in a highly competitive early education market, where many institutions target similar audiences, making it challenging to achieve strong organic visibility and consistent parent engagement online.

Solution

Gummy Bear Nursery optimized keywords, improved site structure, and fixed technical SEO issues. Local visibility was enhanced through Google Business updates and targeted content, leading to higher rankings and more parent inquiries in Dubai.