Little Minds Nursery, based in Dubai, aimed to boost admissions for its early childhood education programs through strategic Google Ads campaigns. Earlier efforts delivered modest results with limited visibility and inconsistent conversion rates. Over the month of August 2025, we restructured campaigns with optimized keyword groups, precise radius targeting, and improved ad messaging focused on trust, safety, and nurturing education. The result: 165 qualified leads, a conversion rate of 16.8%, and a cost per lead of AED 34.13, all while maintaining strong lead quality and engagement.
Qualified leads generated in August 2025.
Average cost per lead.
Conversion rate.
Lead-to-visit ratio, indicating high admission interest.
CTR with consistent visibility across radius-targeted searches.
The goal was to increase enrollment inquiries for nursery programs within key residential zones while keeping cost per acquisition under AED 40. Campaigns were designed to attract parents actively searching for trusted, nearby nurseries with strong early learning credentials.
Initial campaigns had budget limitations that restricted daily reach and impression share. The cost per lead fluctuated due to competition in local nursery-related searches. Additionally, some earlier leads lacked genuine admission intent, affecting overall conversion quality.
We launched two focused campaigns—one for broad nursery searches and another for 5 km radius “near me” keywords—to capture both intent-based and proximity-driven parents. Ad copies were rewritten to highlight experienced teachers, EYFS curriculum, and safety standards, while landing pages were enhanced for fast access to inquiry forms. Strategic bid adjustments and negative keywords ensured spend efficiency.
Proven performance and optimisation $10K+ ad spend in 90 days 5+ Certified Specialists