Mantra Ayurveda, a leading Ayurvedic wellness center in Dubai, partnered with us to expand patient bookings across key treatment categories, including Postnatal Care, Sexual Disorder Therapy, Back Pain, and Muscular Pain Relief. Through a complete campaign restructure, focused keyword targeting, and credibility-driven messaging, we generated 489 high-intent leads in just two months. The Sexual Disorder and Ayurveda Care campaigns achieved the strongest performance, with cost per lead between AED 18–22 and lead-to-visit rates reaching 11%, far surpassing industry averages.
Bookings for target treatments increased within 60 days.
Cost per conversion reduced.
Overall conversions improved.
Landing page views generated during the 2-month campaign.
Sales-qualified leads captured at an average cost per lead of AED 49.
The campaign aimed to increase bookings and consultations for Mantra Ayurveda’s primary treatment areas: Postnatal Care, Sexual Disorder Therapy, Muscular Pains & Aches, and Ayurvedic wellness programs. A key focus was improving lead quality to attract genuinely interested patients while maximizing ROI and maintaining a lower cost per conversion through optimized targeting and ad structure.
The campaign operated within a competitive wellness market where multiple clinics and alternative medicine providers were targeting similar search terms. Building trust was critical, as many potential patients were unfamiliar with Ayurvedic treatments or uncertain about their effectiveness for specific conditions such as sexual disorders or chronic pain. The diverse service offering required distinct ad messaging per category, and high CPCs in the healthcare vertical made efficiency vital.
To overcome these challenges, we developed separate Google Ads campaigns for each major treatment area, allowing for tailored ad copy, keyword targeting, and landing page experiences. Messaging was built around credibility and care, highlighting qualified Ayurvedic practitioners, years of expertise, and holistic treatment benefits. Each landing page featured clear service explanations, treatment processes, testimonials, and recovery insights to strengthen trust. High-intent keywords were prioritized, while negative keywords filtered out irrelevant traffic. This structure maximized both reach and lead quality.