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MED7 Al Shifa Al Khaleeji Medical Center

Restoring Reach: Building Search Authority for Dubai’s Trusted Health Centre

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Overview

MED7 Al Shifa Al Khaleeji Medical Center is a leading medical and health centre in Dubai offering comprehensive care and advanced aesthetic services. Specialized in facial rejuvenation, body contouring, injectables, laser and dermatology treatments plus general medicine, pediatrics, gynecology, and dentistry our aim is to deliver expert care using modern technology. In a competitive medical-aesthetic market, MED7 Al Shifa Al Khaleeji Medical Center distinguishes itself with personalized service, state-of-the-art treatment options, and an unwavering commitment to patient satisfaction and long-term trust.

Key Results

18%

year-over-year increase in organic traffic

45%

year-over-year increase in new users through organic traffic

11%

increase in desktop traffic and 20% increase from mobile

7%

increase in UAE-based organic traffic

5%

increase in average time spent on page

17%

increase in website impressions

Restoring Reach: Building Search Authority for Dubai’s Trusted Health Centre

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Objectives

Enhance organic visibility and keyword rankings to drive inquiries and strengthen MED7 Al Shifa Al Khaleeji Medical Center’s online presence in Dubai’s healthcare and wellness sector.

Challenges

MED7 Al Shifa Al Khaleeji Medical Center had a minimal SEO foundation, limited keyword visibility, and several technical issues that negatively impacted site indexing, crawl efficiency, and overall search performance. These challenges contributed to higher bounce rates and lower user engagement. Additionally, the brand operated within a highly competitive healthcare and aesthetics industry in Dubai, targeting a specific local audience, which made achieving strong organic visibility even more demanding

Solution

MED7 Al Shifa Al Khaleeji Medical Center implemented a comprehensive SEO overhaul by redefining its keyword strategy, resolving crawl and indexing issues, and improving local visibility through optimized Google Business Listings. The team also enhanced website performance and executed targeted off-page initiatives to boost search visibility and achieve sustainable organic growth.