Creating a Digital Identity That Builds Trust and Drives Conversions Across the UAE
Pluspoint Technical Services is a UAE-based company providing reliable and professional air conditioning and maintenance solutions. Their comprehensive range of services includes duct cleaning, central AC maintenance, gas check and refilling, AC unit washing, spare parts replacement, and motor fan repair. The campaign focused on strengthening the brand’s social media presence, showcasing expertise through creative visuals, and increasing customer inquiries across the UAE using organic content and Meta ads.
To establish a consistent and impactful social media presence that highlights the brand’s technical expertise and dependable service quality. The goal was to promote awareness, drive inquiries, and position Pluspoint Technical Services as a trusted name for residential and commercial AC maintenance through engaging creatives and well-optimized Meta ad campaigns.
Reaching a broad audience across the UAE in a competitive service market was a major challenge. Many established brands already offered similar AC maintenance solutions, making differentiation essential. Pluspoint technical services needed content that effectively showcased trust, reliability, and professionalism. Maintaining engagement across platforms also required a regular posting schedule and performance-driven ad strategy to keep the brand top of mind among potential customers.
A focused social media strategy was implemented to promote Pluspoint Technical range of services through high-quality posters, videos, and informative visuals. Targeted Meta ads were designed to reach homeowners and businesses searching for fast, affordable AC solutions. Consistent posting, creative storytelling, and real-time campaign tracking helped increase brand visibility, engagement, and service-related inquiries throughout the UAE.