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Sepest

Protecting Homes & Businesses with Proven Pest Control Solutions

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Overview

Southern Express Pest Control (SEPEST) is a Dubai-based pest control company providing eco-friendly and effective pest management solutions for residential, commercial, and industrial spaces. With over 15 years of experience in the UAE, the company offers services including general pest control, termite treatment, disinfection, and preventive maintenance. SEPEST focuses on safety, reliability, and sustainable practices, ensuring every treatment is handled by certified professionals. With its customer-centric approach and round-the-clock service, SEPEST stands out as a trusted choice for maintaining clean, pest-free environments in Dubai.

Key Results

39.11%

Year-over-year increase in organic traffic.

78.62%

Year-over-year increase in new users through organic traffic.

49.03%

Increase from desktop 79.76% traffic and increase from mobile.

75%

Increase in UAE-based organic traffic.

9%

Increase in average time spent on page.

16%

Increase in website impressions.

28%

Increase in website clicks.

23%

Increase in click through rate.

Protecting Homes & Businesses with Proven Pest Control Solutions

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Objectives

Enhance organic visibility and keyword rankings to drive service inquiries and strengthen SEPEST’s online presence in Dubai’s pest control and hygiene services sector.

Challenges

SEPEST faced limited keyword visibility, minimal SEO optimization, and several technical issues that affected site indexing and overall search performance. These factors led to reduced organic reach and lower user engagement. Additionally, operating in Dubai’s highly competitive pest control market made achieving strong online visibility and attracting consistent inquiries even more challenging.

Solution

SEPEST improved its SEO by optimizing keywords, enhancing website structure, and resolving technical issues. Local visibility was boosted through Google Business optimization and targeted content strategies, resulting in higher search rankings, increased web traffic, and more customer inquiries across Dubai.