Search Engine Advertising
Increase high-intent leads and sales through conversion-focused Google Ads campaigns. We optimize keywords, ad copies, bidding strategies, and landing pages to capture users actively searching for your services.
Performance marketing services play a crucial role in modern digital marketing by targeting audiences that are most likely to convert into customers. At Pluspoint Digital, we focus on data-driven paid advertising strategies that improve brand visibility, drive high-intent traffic, and generate consistent leads. Our performance marketing approach leverages Google Ads and Meta Ads to deliver both inbound and outbound results aligned with your business goals.
By continuously optimizing campaigns, refining audience targeting, and tracking real-time performance metrics, we help businesses improve conversions and maximize return on ad spend. Partner with Pluspoint Digital to experience performance marketing that prioritizes measurable growth, qualified leads, and sustainable ROI.
Tailored ads across appropriate channels that reach your target audience in line with your budget and goals; all easily measurable and optimised.
Increase high-intent leads and sales through conversion-focused Google Ads campaigns. We optimize keywords, ad copies, bidding strategies, and landing pages to capture users actively searching for your services.
We create data-driven Meta ad campaigns that attract, engage, and convert your ideal audience. From lead forms to website conversions, our strategy focuses on quality leads—not wasted spend.
Stay visible across the web with strategic display and remarketing campaigns. We re-engage past visitors and warm audiences to improve brand recall, conversions, and overall campaign performance.
Short-form and ad-optimized video creatives designed to stop the scroll. Our video ads drive awareness, engagement, and conversions across Meta, YouTube, and performance-driven platforms.
We build high-converting lead generation funnels using ads, landing pages, and tracking systems. Ideal for clinics, service businesses, and local companies focused on consistent enquiries.
Performance-driven e-commerce campaigns focused on product sales, ROAS, and scale. From catalog ads to conversion optimization, we help brands turn traffic into revenue.
Strategic campaigns that strengthen brand presence while supporting long-term growth. We balance performance with credibility to help businesses scale sustainably.
Hyper-local campaigns are designed to attract nearby customers searching for your services. Perfect for clinics, salons, cleaning services, and location-based businesses.
Retention-focused strategies that bring customers back. We use remarketing, custom audiences, and offer-based campaigns to increase repeat business and lifetime value.
With performance marketing, we make tracking and measuring campaign results simple and transparent. Every click, lead, and conversion is accurately monitored, helping businesses clearly understand campaign performance. This allows better control over ad spend, accurate ROI measurement, and smarter data-driven decisions to improve marketing efficiency and profitability.
Request a quoteMarketing metrics help evaluate the effectiveness of performance marketing campaigns. At Pluspoint Digital, we focus on measurable data that directly impacts leads, sales, and return on investment. Below are the key performance metrics we track to ensure consistent business growth.
CPC indicates how much you pay when a user clicks on your advertisement. By optimising targeting and ad quality, we help reduce CPC while driving relevant traffic that is more likely to convert.
CPA measures the total cost involved in acquiring a customer or conversion. Monitoring CPA helps businesses control marketing spend while improving campaign efficiency and conversion quality.
CPS reflects the cost required to generate a single sale. A lower CPS means better campaign profitability and indicates that ads, targeting, and conversion strategies are working effectively.
CPL represents the amount spent to generate a qualified lead. Tracking CPL allows businesses to optimise lead generation campaigns while maintaining consistent enquiry volume.
Platforms and integrations to setup, finetune and scale the campaigns
Our business partnership with the most renowned providers has helped us take your marketing campaigns to the next level.
As a certified Google partner, we efficiently manage Google's platforms to cater to your business's success.
We've partnered with Meta to provide seamless performance and services tailored to suit the Meta platforms.
Marketing metrics offer support for improving the effectiveness of marketing campaigns. Are you eager to know the most important metrics we emphasise? Here we go!
Projects Delivered Successfully
Clients Across Different Industries
Dedicated Experts
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LTV measures the total revenue a business can expect from a customer over time. Understanding LTV helps in planning long-term marketing investments and improving customer retention strategies.
ROI compares marketing costs with revenue generated. It provides a clear picture of campaign success and helps businesses make informed decisions to scale performance marketing efforts profitably.
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Proven performance and optimisation $10K+ ad spend in 90 days 5+ Certified Specialists